“Lift and Learn”

Putting the science directly in HCPs’ hands. For Genentech at AAAAI, we created an interactive “lift and learn” experience that invited attendees to pick up illuminated, crystal-engraved immune cell models and explore their roles in IgE mediated inflammation.

We combined tactile models, striking booth visuals, and digital education to explain the inflammatory response across food allergy, asthma, CSU, and nasal polyps. Each interaction turned a complex cellular story into an approachable moment of discovery.