I’m the happiest because I’m doing exactly what I want to do

– Gary Vaynerchu

_The Fun

Dad to Atlas & Orion . World traveler . Seasoned Golfer . Cereal Connoisseur . Gamer & Dad-bod champion

Making complex ideas feel more human through big thinking, thoughtful design, and the people who bring them to life.

_The Guy

With 20+ years of experience creating brands, campaigns, products, and experiences, his work spans everything from print and packaging to digital, mobile, and integrated campaigns.

That broad creative background has evolved into a deep expertise in biotech and pharma, with a passion for turning complex science into simple, powerful ideas and making health feel more human.

He brings a unique perspective from working across brands, agencies, and disciplines, shaping ideas that can stretch across channels while still feeling cohesive and distinct.

As a creative leader, he values curiosity, trust, and collaboration. He believes the best work comes from giving people the space to take risks, challenge each other, and push ideas somewhere unexpected, while still staying close to the work himself.

In the end, it comes down to good people, big ideas, and making health feel a little more human.

The Journey

  • ACD — INIZIO EVOKE
    2023 — Present

    Associate Creative Director working across biotech, pharma, and healthcare brands, leading creative from early concept through launch and execution. Partnering closely with strategy, copy, account, and client teams to build campaigns that make complex science clear, compelling, and human.

    Selected brands
    Roche Genentech · Alcon · Edwards Lifesciences · Orca Bio · Biogen · Athira Pharma

    Highlights
    Creative lead across major brand initiatives and launches. Helped grow key accounts, led pitches and new-business opportunities, mentored creative teams, and worked directly with clients to shape the creative vision.

  • GROUP ART SUPERVISOR - HAVAS HEALTH
    2021 - 2023

    A fast-paced role heavily focused on pitches and new business, developing big ideas, visual directions, and brand stories designed to win. Worked as part of global teams across multiple time zones, bringing together different perspectives and disciplines to create cohesive, compelling work.

    Selected brands
    Novartis · Amgen · BioMarin · Citrix

    Highlights
    Played a key creative role in new-business pitches, turning strategy into strong concepts and polished presentations while guiding art directors and designers from early thinking through final execution.

  • ACD - FCB Health Canada
    2017-1019

    Working in the Canadian market brought a different perspective on healthcare advertising and a deeper understanding of how creative, regulations, and patient communication can vary outside the U.S. Developed work for major global brands while learning how strong ideas can flex across different healthcare systems, markets, and audiences.

    Selected brands
    Roche · GSK · Johnson & Johnson · Boehringer Ingelheim

    Highlights
    Expanded my perspective beyond the U.S. market, learning how to approach the same creative challenge through different cultural, regulatory, and healthcare lenses.

  • Founder & Creative Consultant - Bento Studio
    2015 - Present

    Founded an independent creative studio built around flexibility, working both onsite with agency teams and directly with brands. The work has spanned everything from UI/UX, web and mobile to branding, advertising, experiential, packaging, social, and B2B/B2C campaigns, giving me the opportunity to move across industries, mediums, and ways of working.

    Agency Partners
    McCann · John St · Isobar · Armstrong · Spoke Design

    Selected Brands
    Mastercard · Samsung · Apple Pay · Roche · Johnson & Johnson · GSK · Boehringer Ingelheim · Bank of America · Capital One · Costco · Nestlé · Post Foods · Keurig Dr Pepper · Maple Leaf Foods · E One · Apothic Wine · Modern Leaf · Sugar Sugar Wax · Sol Cuisine

    Highlights
    A truly multidisciplinary experience that pushed my work far beyond any one industry or medium. Projects ranged from veterinary pharmaceuticals and payment networks and fintech to food and beverage, wine and spirits, consumer products, and the emerging legalized cannabis market, each requiring a different audience, visual language, and way of thinking.

  • ART DIRECTOR - THE THINK TANK
    2008 - 2014

    Where I really honed my craft, learned the fundamentals of great art direction, and developed the versatility to work across brands, mediums, and audiences.

    Selected Brands
    SCA · Nestlé · Energizer · Diageo · Wolf Blass · Arm & Hammer · Molson Canadian · Beam Global

    Highlights
    Six years of hands-on creative experience spanning consumer goods, personal care, beer, wine, and spirits building the creative foundation that still influences how I approach the work today.