One Million Patients. Countless Stories.

We created the branding for Edwards’ One Million Patients campaign, celebrating a landmark moment for the SAPIEN heart valve platform. Anchored by a badge inspired by the valve’s structure and Edwards’ signature red, the identity extended across animated social posts, patient stories, and a thank-you postcard for the sales team. The campaign celebrated the people behind the milestone while looking ahead with a shared message: #ForTheMillionsMore.