AR Hives Mirror

A new way to see the patient perspective. For Genentech, we built an interactive AR mirror that invited HCPs to see simulated hives on their own faces, bringing the experience of chronic spontaneous urticaria (CSU) into focus.

We combined experience design, custom visuals, and augmented reality into a guided journey, from skin type selection to exploring how hives appear across different skin tones. Paired with concise education and resources, the experience turned a moment of curiosity into an opportunity for greater understanding and empathy.