Case Study 2:

Challenge

A two-part challenge

Multi-interface creative:
Creating and developing internal, issuer-related, as well as customer-facing digital communication assets such as; mobile app screens, priceless cities web UX, email, banner ads, microsites, social media, video, presentations, as well as some print.

Issuers galore:
Mastercard is partnered with thousands of banks, each with their own respective products and promotions. The greatest part of the challenge was creating assets that adhered to Mastercard’s rigid brand guidelines and still have the flexibility to be customized to each issuer’s programs and brand.