Alcon TRYPTYR ECP Campaign

A fresh perspective on dry eye, built around a compelling idea: speed. For Alcon’s TRYPTYR campaign, we brought the story of rapid natural tear production to life for eye care professionals through a striking stopwatch and iris visual, bold typography, and a distinctive purple and aqua palette.

We extended that creative across an integrated campaign, spanning digital experiences and a broad range of in-office tactics. Dynamic graphics, dimensional tear imagery, and thoughtfully designed data visualizations translated complex science into a clear, engaging story. From initial awareness to conversations in the practice, every execution built a cohesive brand experience designed to capture attention and support informed clinical discussions.