Genentech | MS Holographic Experience

Pick up a brain. Explore the science within. We built a holographic experience for Genentech that helped HCPs explore the mechanisms of multiple sclerosis through a simple “lift and learn” interaction.

Lifting one of three brain models triggered a dedicated 3D animation exploring lesion activity, brain atrophy, or disability progression. By combining tactile design, holographic storytelling, and clear scientific visuals, we turned complex disease education into an intuitive, hands-on conference experience.