Orca Bio Launch

Complex science. A suitcase worth unpacking. For Orca Bio’s launch, we used an overpacked suitcase as a visual metaphor for the complexity of allogeneic stem cell transplantation.

We brought the “unpacking” idea to life through 3D animation, extending the creative across in-office materials and banner ads. The result was a distinctive, approachable campaign designed to spark curiosity and help HCPs unpack the science behind allo-HSCT.