Badword Movie Launch

Movie releases require fast turnaround with limited budgets to build fast reactive social reach and engagement. Normally this is a crutch but if you take the glass is half full angle, “The Sky’s The Limit” mindset can allow for exciting executions.

We built a custom social monitoring tool that would catch “bad words” (via hashtags), as per the title of the movie, on social media platforms. That would trigger an automated message to the user saying “you’ve been caught using a bad word” and link them to the movie launch site. User could scroll through the data base of others had been caught. They would be able to “sell-out” their friends catch them as well.