When bad design is on purpose.

Trailer Park Boys Movie Launch.

Sometimes bad design is the end goal. Keeping inline with the grassroots style of the Trailer Park Boys movie, we came up with a grassroots execution that would have the feeling that it was the actual Trailer Park boys where out doing it themselves.

The basis of the movie is the boys are trying to stop the legalization of weed as it will hurt their own weed selling business. We came up with the idea to plaster major cities with posters telling everyone to send their support and sign a petition to stop it legalization. The posters to made to look like they designed it themselves and photocopied them at a local Kinkos. When some took a pull tab from the poster they where sent to a site that was created to look like they themselves made it in an old school web 2.0 style. Here the users was asked to sign up to show their support. After they signed up they got info on the movie and watched the trailer.