Glaxo Smith Kline

GSK was launching a new Shingles vaccine targeted at 65+. They wanted to educate the target market on the what and why and help build a database.

For the older generation launching with a interactive direct mailer that would tease the info and drive traffic to interactive mobile first challenge! The major success was attributed to the design of the DM, as the shape of a familiar Viewfinder engaged the user with interactive teaser to start the eduction of Shingles. In doctor office education communication was designed in a simple and fun “scratchy” style brochure that would easily communicate the risk of shingles with the increase of age.