Canada Dry

In-store, on pack and digital promotion for Canada Dry ginger ale. To help promote and leverage the feel good aspect of Diet ginger ale, we built a in-store promotional campaign that tie-in with Habitat for Humanity. The consumer was hit with multiple in-store touch points via, on-pack, on self and store signage plus at large locations a interactive sampling booth. Consumers where instructed to enter to win a $10,000 house makeover with while each entry would trigger a $1 donation to Habitat. Retargeting was done via email marketing and social. Along with the usage of celebrity home makeover Mike Holmes.