OriGene

OriGene needed a creative booth concept for their UltraMab process IHC testing. The basic concept of UltraMab allows a more clear testing process. To leverage this concept and bring it to life in a fun interactive way. The team at the trade shows would give out branded red plastic “seeing” lenses which would allow them to hold up them up to the booth to see the hidden messaging of what UltraMab testing does. In the world of medical trade shows this was a huge hit with the sales team as it allowed them to bring people into the booth as it was a very unique experience which was never seen before.