More than just a movie launch party. To maximize this marketing and PR opportunity we drove movie goers engagement with a 2 week social promotions to win a meet and greet with the stars. To increase our data base while the thousands of fan waited to see their favourite star we employed brand ambassadors to engage the fans with a interactive mobile game based around the movies Fractions. Fans would win prices while we collected fan emails for later marketing engagement. On top of that we designed all signage, video walls and creative direct videographers during the event for social content.
