When Bad Design Is the Point

For the Trailer Park Boys movie launch, the creative needed to feel like it came straight from the boys themselves—raw, homemade and intentionally rough around the edges.

Inspired by the film’s storyline around stopping cannabis legalization, we created a grassroots “petition” campaign using photocopied-style posters placed around major cities. Tear-off tabs drove people to an intentionally dated, DIY website where they could show their support, then discover the film and watch the trailer.