Geographic Atrophy AR Experience

Making microscopic science an experience you can explore. For Genentech, we built an iPad-based AR experience that brought the role of retinal pigment epithelium (RPE) cell loss in geographic atrophy into focus.

Combining a retinal model with interactive digital overlays, detailed visuals, and guided storytelling, we helped HCPs explore the disease and the potential of RPE cell replacement research. The experience transformed complex biology into an engaging, hands-on journey, encouraging users to look closer at the science.