Immune Cell Experience

Putting the science directly in HCPs’ hands. For Genentech at AAAAI, we created an interactive “lift and learn” experience that invited attendees to pick up illuminated, crystal-engraved immune cell models and explore their roles in IgE-mediated inflammation.

We combined tactile models, striking booth visuals, and digital education to explain the inflammatory response across food allergy, asthma, CSU, and nasal polyps. Each interaction turned a complex cellular story into an approachable moment of discovery.