The Hives Challenge

Ten seconds. A fresh perspective on hives. We built an interactive experience for Genentech that challenged HCPs to identify hives across different skin tones using real clinical photography.

Combining timed rounds, intuitive image selection, instant feedback, and a leaderboard, we made education feel engaging and hands-on. Between rounds, concise insights connected the challenge to gaps in recognition and diagnosis, encouraging HCPs to look closer and broaden their understanding of how hives can present.